So, we begin on a back lane, near a nuclear power station. We had just been driving around finding cool locations to shoot some car photos when over the radio an idea was born.
‘We should start a brand’
‘Yeah, that would be cool! but what shall we name it?’
‘Hmm, what about INDIVIDUALTY?’
‘I like that, I like that a lot, but what about just INDVIDUAL’
‘Yes, Yes that sounds awesome, but cool cars, not just your every day car, only cars that have that stamp of being unique.’
‘Definitely, I’ll start working on it when I get home’
After some thought, a logo was designed, a quote was written, and INDIVIDUAL was a go,
Fast forward a few weeks, and we already had some members repping the brand, cars we saw as unique, but also the foundation of what it is today, at this point, it was local, with all members within reach of each other,
Growth
As show season had started, we were attending, and as a result, we recruited more and more people with the strive to be unique
People started to see the vision, and the strive to be apart of something that you couldn’t just buy your way into,
INDIVIDUAL appealed to those who showed their creative minds through the art of automotive perfection
Today
We are always on the lookout for new people, with the passion for difference, the loan wolfs working harder every day to strive for a unique take on automotive modification,
